CAA (Canadian Automobile Association) has been a part of the fabric of Canadian life for almost 100 years. Much of their work is focused on public education – providing their members and the public, with honest information and road safety.

Working with CAA South Central Ontario's Government and Community Relations Office, we redesigned over 200 bilingual learning tools and resources for use by community groups and schools. Building off CAA's existing brand, we developed a friendly and approachable visual direction and templates complete with updated photography and custom illustrations. 

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creative direction
illustration
educational materials